Sanya said MTN has created a deep multichannel strategy encompassing physical, telephone and digital channels in a bid to ensure accessibility and reduce customer effort score. According to him, the voice of the customer is loud/respected in MTN. “As such, our commitment in 2019 is to use customer feedback to drive significant improvement through the Close Loop Feedback programmes with our senior management as champions. The continued expansion of our 4G network to ensure high quality customer experience across our services (voice & data) will positively impact our customers in 2019,” Sanya stated. Lynda also reiterated MTN’s commitment to providing tailor made solutions for everyday business challenges.

Source: The Guardian January 09, 2019 02:26 UTC